Online bookmaker PointsBet has joined forces with EML Payments USA to introduce a reloadable card programme in New Jersey that will operate under the PointsBet brand.
The reloadable card offered under the multi-year agreement will enable PointsBet users to deposit funds into their gaming account and instantly access winnings.
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EML Payments managing director and group CEO Tom Cregan said: “We are excited that PointsBet has elected to lead the U.S. market with a payments card that will launch in FY 2019. We believe it brings unrivalled convenience to their customers and is a testament to the constant innovation taking place in this industry.
“We look forward to working closely with the PointsBet team, who are all proven leaders within the betting industry.”
The launch of the programme in New Jersey is pending regulatory nod. The bookmaker intends to gradually expand the programme to other states in the US, which legalises sports betting.
PointsBet group CEO Sam Swanell said: “We’re thrilled to integrate EML into the PointsBet platform. Our payments card partnership with EML will deliver tangible benefits for PointsBet clients.
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By GlobalData“It delivers a reliable deposit method in a market where gambling deposits have been a challenge, and allows customers to access and use their winnings immediately.”
