Wipay, a Spanish company specialising in payment technology, has announced the arrival of the Pix Instant Payment System in Europe, one of the largest instant payment systems in Brazil, in collaboration with PagBrasil.
This strategic collaboration will make transactions more convenient and cost-effective for Brazilian tourists to these regions.
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These new opportunities for Pix payments will be available this year in Spain and Portugal, implementing the first pilot of this initiative in vending machines at Barcelona Airport. Visitors can make instant, quick and secure payments by scanning a QR code, thanks to Wipay’s technology and its integration with PagBrasil’s solution.
The arrival of Pix in Europe, beginning with Spain and Portugal, represents an advance in payment technology but also strengthens the ties between Europe and Brazil.
Jugatx Ansotegui, Director of International Business Development at Wipay, said: “Pix is a milestone and furthers our goal to lead and democratise the transformation in the payment sector. This transactional system adds the solution’s different payment systems so everyone can choose their preferred payment method. It will also make Brazilian tourists feel at home while visiting our country.”
Brazilian tourism to Spain has grown significantly in recent years post-COVID-19
Alex Hoffmann, CEO and co-founder of PagBrasil, added: “The alliance with Wipay is a great opportunity to bring one of the world’s most innovative payment methods to other countries and facilitate transactions for Brazilian tourists. PagBrasil wants to be where Brazilians are – we were the first Brazilian company to enable Pix outside Brazil in May 2023. Besides the financial advantage compared to credit cards, Brazilians have the transparency and security that the amount paid in reais is final and definitive.”
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By GlobalDataIn 2023, more than 9.3 million international tourists were received in the first five months, representing an 11.5% increase compared to the previous year.
This growth is expected to continue, with Brazilian tourists playing a big role in boosting the tourism sector. In 2023, 564,860 Brazilian tourists arrived in Spain. The total spending by tourists also increased, reaching €11.687bn euros in May 2024, 19.7% more than the previous year. The introduction of Pix promises to further facilitate this exchange, benefiting tourists and local commerce.
