Cashflows has announced its partnership with Mastercard to offer its merchants Click to Pay. Mastercard Click to Pay is a simple, secure and consistent way to make online payments, offering consumers a fast and intuitive guest checkout across devices & browsers.
Built on EMVCo standards, Mastercard Click to Pay eliminates the need to manually enter card details or remember a variety of ever-more complex passwords.
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With online purchases growing 10% annually, the addition of Click to Pay to Cashflows’ diverse payment stack further enables its customers to eliminate checkout friction, thereby maximising every sales opportunity. Consumers benefit from a simplified checkout process, with Click to Pay eliminating the need to manually enter card details or remember passwords, storing the consumers’ various payment cards online in one Click to Pay profile, securely.
Customers tire of long checkout processes
1 in 5 consumers cite a long checkout process or there being too many steps to a payment as triggers for abandoning their cart. With consumers favouring ease of checkout experience, Cashflows added the technology to its payment options to enable further growth for its merchants.
Cashflows Chief Growth Officer, Paul Clarke, comments: “The eCommerce landscape offers enormous opportunities for businesses, especially those in the mid-market, but perfecting online checkout flows remains a challenge. Surrounded by jargon and complexities, the payments landscape is near impossible for businesses to navigate without a dedicated payment expert.
“At Cashflows, we’re building a fairer, more efficient payment system to help businesses to grow and reach success. Our aim is and always has been, to create payments perfected by people, and as part of that, we’re always exploring how we can enhance our offering to streamline the payments process. Mastercard Click to Pay is a perfect example of this. We’re excited to roll out this new offering to our customers and continue challenging ourselves to deliver the smoothest payment experiences.”
