Catalonia-based CaixaBank has started an initiative to involve customers in the bank’s corporate social responsibility activities by enabling them to make micro-donations.
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Under the programme, customers will be able to make micro-donations to charities every time they perform frequent card transactions, like making payments, withdrawing cash and topping up pre-paid cards.
The cardholders can choose the amount of the donation they will make when they use their card, starting from 0.01 ($0.014) and they also have the chance to decide which card transaction will be associated with donations and which causes will be supported.
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By GlobalDataControlled via CaixaBank online channel Línea Abierta, the system allows its users to change the donation amount at any time, as well as establishing an upper limit for monthly contributions, choosing to support different projects, temporarily suspending donations or making one-off micro-donations only.
The micro-donations feature will join other initiatives aimed at promoting customer involvement, like the option to exchange CaxiaBank loyalty programme points (Punto Estrella) for financial donations to charity project or for fair-trade products.
In 2012 CaxiaBank cardholders made total Puntos Estrella charity donations worth EUR1,037,718, up 66.2% against 2011.
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