Citi Pay With Points will enable ThankYou cardmembers to shop and redeem rewards on the spot. In addition, the Citi Pay With Points feature will give ThankYou cardmembers real-time alerts to redeem their ThankYou Points.
A wide range of eligible purchases will cover dining to groceries, entertainment and clothing/department stores.
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The Citi Pay With Points feature also applies to Prestige, Premier and Rewards+ customers as well as ThankYou Preferred cardmembers.
From early July, ThankYou members can choose to receive push notifications after an eligible purchase. Alternatively, they can opt for notifications on a real time, daily or weekly basis. Members also have the ability to set a minimum dollar amount of a purchase to prompt an alert. Members can also opt to receive alerts via email.
“We’re thrilled to partner with Mastercard to be the first major issuer to enable US cardmembers to apply their points in real time when shopping and dining,” says Mary Hines, head of customer engagement and innovation, Citi Branded Cards. “This unique offering is the latest in our journey to continuously offer the most convenient points redemption options.”
Citi Pay With Points: simple and seamless
Chris Reid, EVP of Services for North America, Mastercard adds: “We live in a digital first world. Consumers expect simple, seamless experiences in their day to day – including through their card rewards and loyalty programmes,”
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By GlobalData“Nearly 70% of respondents in a recent Mastercard survey would redeem rewards at the point of sale given the chance. We are proud to partner with Citi to continue to evolve the consumer experience. And to keep rewards and benefits top of mind, ensuring we drive meaningful value for cardholders.”
Citi ThankYou cardmembers will also be able to redeem their ThankYou Points for eligible purchases online. This includes pending transactions in addition to posted transactions in the current billing period.
The launch of Citi Pay With Points follows a series of enhancements to Citi’s ThankYou Rewards Programme over the last few years. This includes new Points Transfer partners, including Avianca LifeMiles and JetBlue TrueBlue. It also includes new Shop With Points merchants, ranging from Best Buy to Expedia and Amazon.
