Citigroup has rolled out a new mobile app,
CitiDirect BE Mobile, through its Global Transaction Service
unit.
The new app, available with Citi’s online
banking platform, CitiDirect and on clients’ mobile phones, alerts
clients by notifications and allows for payment authorisation using
their mobile phones.
Tomasz Smilowicz, global head of mobile
solutions, Global Transaction Services at Citi, said:
“In today’s marketplace, clients increasingly
need the ability to connect and access real-time information
wherever they are. CitiDirect BE Mobile provides this convenience
and further reinforces our commitment to mobile and to delivering
innovative solutions that are consistent with new business
models.”
CitiDirect(R) BE Mobile is currently live in
24 countries around the world and will be rolled-out globally
throughout the remainder of the year.
Some of the countries that have launched the
solution include Brazil, France, Morocco, US and Nigeria amongst
others.
The launch of the app follows closely the
launch of
Citi’s retail banking website as part of its drive towards ‘the
world’s digital bank’.