Coinbase has partnered with Apple to enable cryptocurrency purchases through Apple Pay in third-party apps, enhancing the fiat-to-crypto conversion process. 

This move is set to streamline the process for over 60 million US users of Apple Pay, offering a swift and convenient payment option within third-party applications. 

Coinbase Onramp, the service facilitating these conversions, is designed to make it easier for developers to build fiat onramps into their apps.  

It features a guest checkout process for eligible purchases, free on and offramping of the US Dollar Coin (USDC), and having access to several other payment methods which promises an expedited end-to-end experience. 

The integration means that users can convert from fiat to cryptocurrency in just seconds, leveraging one of the payment methods available.  

This development is not only about speed but also about accessibility, as it simplifies onboarding for users who are new to blockchain technologies. 

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For existing applications utilising Coinbase Onramp, the new payment method will automatically appear as an option during eligible transactions.  

Coinbase is a digital platform that facilitates the buying, selling, transferring, and storage of cryptocurrency.  

With an aim to establish an open financial system, it enables individuals to convert cryptocurrency into their local currency and vice versa. 

Last month, Coinbase acquired the Utopia Labs team to accelerate their goal of bringing low-cost, fast and global payments.