Western Union has entered into a partnership with French smartphone manufacturer Wiko to pre-install its money transfer app on all new smartphones which have been launched since July this year.
The preloaded app will give users direct access to Western Union‘s digital and global physical money transfer networks, connecting over 200 countries and territories, with payment in 130 currencies.
Go deeper with GlobalData
Consumers can transfer funds via the app with just few taps and fund the transaction from a bank account, credit card or cash.
The companies said that this product feature will be deployed initially in France but will soon be expanded to other countries where Wiko smartphones are sold.
Western Union Digital Money Transfer head Khalid Fellahi said: “Western Union is constantly evolving to provide consumers increased choice, channel and opportunity. With this new collaboration, Western Union will be available instantly for consumers who purchase Wiko phones in France, without the need to download the app, providing an added convenience for consumers today who are increasingly mobile, connected and in need of instantaneous, easily accessible services.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
