CPI Card Group, a US-based financial and EMV chip card producer, has announced that its Canadian subsidiary has partnered with Ontario Lottery & Gaming Corporation (OLG) to produce over 2.4 million lottery gift cards.
Under the terms of the agreement, CPI Card Group Canada will coordinate directly with OLG to produce the closed-loop gift cards as part of OLG’s efforts.
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The new cards will be sold by over 8,000 lottery retail locations province-wide and are redeemable for any lottery product.
The cards that will be sold from gift card malls featured within mass retail stores can be redeemed for either LOTTO 6/49 or LOTTO MAX lottery games.
OLG said that the card offers a brand new experience for OLG’s customers, enabling them to share the gift of lottery while enabling gift recipients to select and purchase their favourite lottery tickets.
CPI Card Group president and CEO Steve Montross said: “Our work for OLG demonstrates an area of CPI’s strength, which is coordinating among many vendors to seamlessly produce and manage a high quantity of cards.
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By GlobalData“OLG’s new gift cards are a compelling way to deliver a convenience to customers that didn’t previously exist.”
