Eastern Bank, a US-based mutual bank, and Elan Financial Services, a provider of payment services, have renewed their long-term agreement to offer the bank’s consumer and business customers with credit card programmes.
The partnership between the companies was started in 2011.
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The multi-year contract enables Eastern Bank to provide Elan’s suite of marketing initiatives which includes direct mail and other programmes that allow drive new account growth and engagement from credit customers.
Eastern Bank senior vice president and director for consumer lending Sujata Yadav said: “Our partnership with Elan Financial Services allows us to provide a robust set of reward offerings along with outstanding service to both regular and business credit card customers. Since working with Elan, we now serve four times as many customers as we did just a few years ago.”
Elan Financial Services senior vice president John Owens said: “As an almost 200-year-old mutual bank, Eastern Bank’s commitment to its customers is crucial to its continued success as a customer-focused organization. Providing the right credit card offerings is as important to its leadership as providing the latest in bank technology for their customers.”
