The clearing and settlement operation of the
Euro Banking Association, EBA Clearing, has announced that its
banking e-payment solution MyBank
has garnered the support of the main Italian industry players.
At Edinburgh’s EBA Day conference, EBA
Clearing confirmed that Italy’s major banks, whose payment market
share represents some 75% in the country, have put their weight
behind MyBank initiative.
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“This pan-European solution will put our bank
and our corporate customers at a competitive advantage. Together,
we will be able to offer consumers one highly trusted payment
environment for all their online purchases throughout”, said Marco
Loro, head of online payments at Banca Sella, one of the banks that
will use MyBank.
e-merchants, too, seem to welcome MyBank.
“This secure and simple e-payment method will
enable the Italian e-merchants to more easily expand their
business,” said Roberto Liscia, president of Italy’s e-merchant
association Netcomm.
MyBank is in line with both Italian
government’s digitalisation and the EU Commission’s goals to
ratchet up market integration in the payments sector, EBA Clearing
said.
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By GlobalDataIn a meeting at EBAday in Edinburgh, Giorgo
Ferrero EBA Clearing’s Chairman said that MyBank has gained support
beyond the European e-merchant community. “An increasing
number of national governments and public agencies are beginning to
see a Europe-wide e-payment solution as part of their strategy to
improve administrative services while at the same time cutting
cost”, he said.
A pilot scheme will be in place as of June. At
the conference, the first test transaction was launched between two
banks, one in Italy and the other in France.
EBA Clearing plans to deploy MyBank at a
commercial scale by early 2013.
