Emirates NBD has partnered with Emaar and Visa to launch co-branded Emirates NBD U by Emaar Visa credit cards.

The co-branded credit cards will be available in Infinite, Signature and Family variants.

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Cardholders will be able to earn and redeem Upoints at 1,500 Emaar touchpoints. These touchpoints are located at the hotels, restaurants and leisure assets of Emaar Hospitality Group and Emaar Entertainment.

The cards can also be used at Emaar Malls merchants, Dubai Opera and certain Emaar community shopping centres.

Emirates NBD U benefits

In addition, the Infinite variant comes with rewards of up to 15 Upoints per AED100 ($27.22) at any merchant. Furthermore, cardholders can earn up to 75 Upoints per AED100 purchases across Emaar entities such as Malls, Hospitality Group and Entertainment.

The co-branded credit cards also offer additional special benefits. These include buy one get one free offers and discounts on cinemas, dining and entertainment at Emaar.

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Furthermore, the cards provide access to more than 850 airport lounges worldwide.

Emirates NBD vice-chairman and managing director Hesham Abdulla Al Qassim said: “As the market leader in payment cards, we are delighted to partner with the UAE’s leading hospitality and lifestyle company to create an offering unmatched in value and scale.”

Emaar properties chairman Mohamed Alabbar said: “We are committed to creating added value for our customers, and today, U by Emaar has evolved into one of the most definitive and distinctively rewarding programmes, that is easy to use and redeem.”