Facebook has sealed a deal with mobile
payment processor Bango to provide Facebook’s Credits programme
with a payments service.
Facebook’s mobile users will no longer need to
type in their card payment details each time they buy apps,
but instead, the charges will be added to their operator bill.
Go deeper with GlobalData
Facebook wants to capitalise on the potential
its 425m mobile users offers as they equal 50.3% of its total user
base, the company says.
The social network could target a potential
market of 90.5m Facebook mobile users, according to research by the
consultancy Mobile Squared. 
Aligning with the UK mobile billing company,
Facebook seeks to grab a slice of the cake that represents the
m-commerce market, worth $37bn by 2016, the consultancy Informa
Telecoms & Media estimates.
Facebook earned $3.7bn in advertising last
year, amounting 85% of the revenue in 2011, the company reported
recently.
The deal with Bango will bring in additional
advertising exposure to the 425m Facebook mobile users.
Whether the impact of ads would prevent these
users from operate in the new platform remains unknown.
The terms of the agreement between Bango and
the biggest social network site have not been revealed.
M-payments for Facebook mobile versions are
expected to start at the beginning of March.
