Estonia-based mobile payments company Fortumo has announced the launch of its services in Indonesia.
The extension of its platform across the country will enable 205m mobile phone users to charge digital content purchases to theirTelkomsel, XL Axiata, Indosat, or Axis mobile bill.
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Phone owners on the networks listed will be able to access content from Fortumo’s developer partners, such as Microsoft, Electronic Arts, Barnes & Noble, Gameloft, Box TV and Rovio, the developer company behind popular game Angry Birds.
With its self-service setup model and lack of a monthly fee, Fortumo has appealed to developers of all sizes across the globe, providing them with a service enabling them to take mobile payments.
The move follows what seems to be a strategy of targeting countries with a population which is both large and mainly unbanked, which has seen Fortumo announce launches in both China and India.
With more than three times the number of mobile phones than credit cards in circulation, Indonesia has already seen mobile billing gain in popularity as a payment method, with fewer than 10% of payments made using credit cards.
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By GlobalDataMeanwhile, the country’s digital goods market is forecast to hit 244m in 2013, and the estimated number of smartphone users has doubled since 2012 to 57m.
In South-East Asia, a centre for high mobile entertainment expenditure, Fortumo reported that the monthly average revenue per paying user (ARPPU) totalled $19.6 in Taiwan, $14.5 in Thailand and $13.2 in Malaysia, in contrast with $10.6 in Germany and $6.9 and $11.2 in the US and UK respectively.
Fortumo serves 2.3bn phone owners in the Asia-Pacific Region across Australia, China, Hong Kong, India, Indonesia, Malaysia, South Korea, Taiwan, Thailand and Vietnam.
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