Mobile payments provider, Fortumo, has launched direct carrier billing in India.
Indian operators; Airtel, Vodafone, Idea, and Tata Docomo, have teamed up with Fortumo through direct carrier billing as known as direct operator billing.
Go deeper with GlobalData
Direct carrier billing allows customers on supported operators or carriers to make purchases that are billed to the mobile phone bill.
Gerri Kodres, SVP Business Development and Carrier Relations, Fortumo, said: "We have the biggest coverage of mobile payment providers in India with 530m phone users now connected to our mobile payments.
"In addition, our direct carrier billing solution enables users to make frictionless payments without sending text messages, which leads to a faster payment flow and increased conversion."
Just 7% of the mobile phones shipped to India in 2012 were smartphones. For this reason, in March Fortumo created a customised payment flow of Fortumo web payments for use on feature phones or non-smartphones.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataFortumo supports over 300 mobile operators in 74 countries. Prepaid customers can also pay using Fortumo.
Related articles
BOKU, SFR, Bouygues to offer e-billing in France
Sprint Nextel and T-Mobile to carry Payvia m-payment platform
Vodafone India extends M-Pesa mobile payment service to Delhi
