Generations Bank’s mobile banking app, mygenmobile, has doubled the company’s predictions for uptake.
Launched in February 2013 from a partnership between technology providers Banno and ProfitStars, mygenmobile was accessed by half of its subscribers more than ten times in the first month of its release.
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There has been widespread adoption of the app among Generations Bank’s online bill pay customers. The number of bill pay subscribers increased by 30% in May compared to 2012, and bill pay transactions were up 16%.
Chief executive of Banno Wade Arnold said: "Generations Bank did it right — giving its customers a mobile app that fulfils their most critical banking needs. Mobile banking must be more than just another channel, or labelled as a service. It drives today’s banking preferences and gives a financial institution the access to play an invaluable role in consumers’ everyday purchasing decisions."
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