US mobile coupon provider Geopon has partnered with shopping
mall operator Westfield to create an Android app that combines
geo-targeted coupons, reward programmes and payment processing.
The app was launched this week at the
Westfield Broward Mall in Florida, USA. The company intends to roll
it out to other markets in September.
According to Geopon an iPhone will follow, and
is currently in beta testing.
“With the ever changing new media landscape
and the huge progress location-based mobile coupon apps have been
making in recent years, we found Geopon offers a revolutionary way
for retailers to interact with shoppers through behavioral
targeting, geo-targeting and demographic targeting while they are
in the vicinity of the mall on their mobile devices,” said
Westfield Broward’s marketing director Andrew Martineau.
