Online payment service provider GlobalCollect
has integrated technology from mobile payments firm BOKU to its
international payment network, and will make mobile phone check-out
available to its web merchants.
The new partnership will allow mobile payments
as a mainstream payment vehicle and will give GlobalCollect
merchants access to four billion potential new customers from
BOKU’s mobile payment network of over 260 telcos in 67
countries.
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“It [BOKU] was clearly the best option for our merchants, who now
through the partnership can substantially increase checkout
conversion, reduce cost and accelerate time to market of mobile
payments, “ said John Snoek,
GlobalCollectvice-president marketing.
BOKU’s m-payments service will permit
GlobalCollect’s customers to shop online using their mobile number
via SMS, and have purchases charged on their phone bill.
GlobalCollect renders BOKU’s platform to help
merchants complete back-end work, such as foreign exchange,
granular price points, multiple currencies and languages.
“Our merchant partners typically see
significant, immediate increases in their market reach and checkout
conversion, and we expect the same for GlobalCollect merchants,”
said James Patmore, BOKU senior vice-president.
The partnership leverages BOKU’s pricing and
transaction solutions built by experienced players including
Amazon, Google, PayPal, Yahoo, Visa, BarclayCard, Bank
of America, and
AT&T.
