Technology company GRUBBRR has partnered with commerce platform provider FreedomPay for quick and secure payment acceptance.

GRUBBRR will leverage the alliance to improve the payment experience for its customers. The company also expects to digitalise the point of purchase to offer a business automation platform.

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The integration of GRUBBRR with FreedomPay will provide the former’s customers with access to payment technologies, including Google Pay, Apple Pay, Samsung Pay and contactless EMV.

GRUBBRR CEO Bhavin Asher said: “Today, we’re bringing automation to businesses through a fully integrated platform, and this partnership with FreedomPay will help us bring an elevated solution that is sure to delight customers with an engaging and informative interface.

“In addition to improved customer experience, this integration will act as an updated business tool guaranteed to drive revenue and provide our customers with everything needed to efficiently operate and manage their business, in real-time.”

GRUBBRR portfolio consists of a cloud-based business automation technology suite. The company’s ecosystem will be supported by swappable payment devices and offline support via FreedomPay.

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The company also offers point-of-sale systems, self-service kiosks, mobile, online and tableside ordering, among other services to boost the efficiency of businesses.

FreedomPay founder and CEO Tom Durovsik said: “We work with a wide range of solutions providers and as a result we have a unique understanding of how to help them be successful and build the scale of their business.

“At FreedomPay, our solutions are developed for fast-growing businesses like GRUBBRR who want to create frictionless, smart and engaging experience for their customers.”