HouseTab, a new mobile app that integrates mobile payments with its own social network, has been formally rolled out in New York City.
Combining convenient, multi-functional technology for both payments and social networking, the app claims to improve the social experience for its users.
Go deeper with GlobalData
Customers can check-in to their favorite bar or restaurant and request check and pay, or just "Get Up and Go". HouseTab has also created its own social network, allowing users to see where friends are checked-in, chat in real-time, and send drinks/food to anyone on the network, at any time.
Housetab CEO Andrew Tauber said, "Realizing that social engagement drives consumer adoption of mobile applications, we’ve incorporated a dynamic social network into our sophisticated mobile payment software."
"HouseTabbers are not only using the app to pay their tabs safely and swiftly, but also to chat, gift food and drinks to friends and engage with their favorite nightlife venues.
HouseTab has selected Braintree as its payment processor, which ensures security and encryption, offering safe experience to both the user and merchant.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataCurrently, the app is available at nearly 20 bars and restaurants in Manhattan, Brooklyn and Montauk. It can be downloaded from the App Store and will soon be available at Google Play.
