Augmented identity technology provider IDEMIA has unveiled a full metal dual interface payment card, capitalising on the increasing demand for metal cards.
The new offering is the result of IDEMIA’s tie-up with premium metal based payment cards manufacturer Compose cure and American banking group Citi.
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Those using the card can pay in a frictionless way at the point-of-sale by tapping the card’s front or back.
In this context, IDEMIA cited a study involving 18,000 responders that found 65% of global consumers preferring a metal card over a plastic variant.
IDEMIA senior vice president (Middle East and Africa), Financial Institutions, Julia Schoonenberg said: “The recent growth in demand for metal cards and adoption of contactless payment solutions forecasts tremendous potential for the product in the Middle East.
“IDEMIA’s comprehensive portfolio of contactless payment metal cards is designed for consumers looking for premium products that reflect their discerning lifestyle choices.
“Our exclusive materials are manufactured with the latest techniques such as printing, engraving and decoration over metal.”
IDEMIA developments
IDEMIA serves clients across diverse sectors including financial, telecom, identity, public security and IoT. The firm caters to clients in 180 countries and has a workforce of around 15,000.
Last month, the firm launched its Global Fintech Accelerator Card programme to support fintechs and neobanks in their card issuance process.
Earlier this year, the firm collaborated with banking-as-a-service firm Treezor to launch an eco-friendly payment card.
This year, IDEMIA also partnered with Malaysia’s RHB Bank and Spanish banking group BBVA to launch payment cards made out of recycled plastic.
