InComm has formed a strategic alliance with Razer and its e-payment subsidiary MOL Global to introduce Google Play gift cards in Thailand.

The gift cards will be available across more than 4,000 7-Eleven stores. Furthermore, the gift cards will also be at all Tesco Lotus, Family Mart and Tesco Lotus Express locations in the country.

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Google Play gift cards can be used to purchase content on the Google Play store. When a card is redeemed, the gift balance will be added to Google Play’s balance.

The Google Play gift cards are available in multiple countries, including the US, Canada, Australia, France, India, the UK and Norway.

InComm International executive vice-president and general manager, Frank Monaco said: “Since we started our international expansion over a decade ago, we have been committed to bringing exciting and innovative products to these new markets.

“Google Play is a great product for the new way people purchase and consume media.”

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The company offers a variety of solutions for service providers. Those include associated with prepaid products, bill payments, membership and gift cards, at more than 500,000 retail distribution points.

In 2014, InComm partnered with MOL  to provide its point-of-sale-activation (POSA) in-demand prepaid products at more than 1,600 stores of 7-Eleven in Malaysia.

Later, the agreement expanded to include supply to Tesco Lotus and Family Mart.