India’s IndusInd Bank has introduced an interactive credit card, said to be the first of its kind in the country.

Dubbed IndusInd Bank Nexxt Credit Card, the card offers customers a choice to pay with credit, EMI or reward points at the point-of-sale (POS).

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Customers can select the option of their choice by using the button on the interactive card. Furthermore this indicates transactions options using LED lights.

The MasterCard credit card has been developed in alliance with American payment card firm Dynamics.

IndusInd Bank head of consumer banking Sumant Kathpalia said: “With this card, our aim is to give the customer multiple options on how to make a payment using his or her credit card. The Power of Choice moves completely to the customer.

“For us, customer experience is the key touchstone. Our objective is to always elevate and enhance customer experience with our innovative products and service propositions.”

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IndusInd Bank Nexxt Credit Card also features various benefits such as concierge services, lounge access and fuel surcharge waiver. In addition, the card is connected to the exclusive Nexxt Reward Points.

IndusInd said that cardholders need not call the bank or log-in to a banking channel to convert their POS transactions into EMIs or to redeem their rewards points.

Mastercard division president South Asia Porush Singh said: “Using this card, they can shop, take credit and also use rewards at a merchant terminal, making it the most innovative product till date.

“Mastercard has always put its customers first and our innovations are focused towards providing better shopping experiences and conveniences for our cardholders.”