Wirecard and SES-imagotag have joined forces in a bid to accelerate the adoption of frictionless in-store mobile payment.

Both companies are developing a ‘pay to tag’ solution connecting Wirecard’s mobile payment platform with SES-imagotag cloud-connected IoT labels. The aim is to avoid long checkout times and e-coupons instant redemption and cash-back.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Michael Unmüßig, Senior Executive VP, Marketing, at SES-imagotag, said: “Smart labels and smartphones will be the future Point of Sale. Together with Wirecard we aim at creating a win-win deal by making every SES-imagotag smart label a mobile payment and e-coupons terminal that enables frictionless shopping.

“Shoppers will save time and money, brands will improve the efficiency of Point of Purchase communication, and retailers will be able to upgrade their business model while dramatically enhancing the shopper experience. This vision is now very clear, and the building blocks of this ‘connected commerce cloud’ are now at hand.”

Scan and shop

Through the solution, shoppers can scan electronic shelf labels (ESL) with their smartphones, and will have access to extra information. This includes access to customer reviews, loyalty programmes and conversion rates.

In addition, customers can complete purchases on their phones with their preferred payment method. The new payment solution is already live in several stores around the world.

Alexander Hahn, VP, Point of Sale, said: “We are delighted that consumers will be able to benefit from this new technology from now on, especially in the U.S. Instead of the traditional customer journey, which sometimes involves long waiting times, shoppers can now expect a fast, seamless and digital shopping experience in participating stores.”

Wirecard and SES-imagotag originally partnered in 2018. Together they expect over 500 million cloud-connected smart labels will turn into mobile payment acceptance points.

In total, SES-imagotag has equipped over 20,000 stores in 62 countires with 200 million ESLs. Including over 50 million cloud-connected smart labels.