Everyone likes going to sporting events and supporting your favourite teams and athletes. However, queuing for refreshments and everything else can be a hassle. Luckily, there are firms bringing convenience to payments in sports.
Payments in sports and events
Cashless payments provider tappit has teamed up with the Formula 1 Australian Grand Prix to enhance the live experience.
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By GlobalDataThe three year deal will see tappit’s cashless technology implemented as the exclusive payment methods at Club 15 bars at the Albert Park circuit in Melbourne. These are located at the penultimate corner of the track, the Piquet Premium Grandstand, and the Ricciardo Premium Grandstand.
The tappit prepaid contactless wristband can be used to purchase food and drink and the firm hopes it will reduce queue time.
After testing cashless technology in three locations at the Albert Park circuit in 2019, tappit is hoping to expand the service to the entire event in subsequent years.
Furthermore, tappit has signed a partnership with the Manchester City Group to become their official events cashless payment partner. This follows partnerships with two other football clubs, Bury and Birmingham City.
It’s not the only firm trying to break into sports for payments. QRails, with offices in Denver and London, has become technology partners with three English football clubs, QPR, Swindon Town, and Peterborough.
Furthermore, the partnerships with QRails allow integrated, real-time payments, stadium access and loyalty solutions.
Naseer Nasim, CEO of QRails, said: “With QRails processing and program management, we are enabling our clients to strengthen their customer engagements, add more value to season ticket holders, and improving all key areas of measurement – efficiency, cost, compliance, and security. We are committed to building upon the sophistication of our offering so it’s everything our clients can imagine it to be, and more.”
Co-branded cards
ICICI Bank has entered a multi-year collaboration with Manchester United Football Club to launch a range of co-branded credit and debit cards.
The range includes Manchester United Platinum and Manchester United Signature Credit Cards by ICICI Bank.
These co-branded cards feature competitive rates. Furthermore, the cards come with exclusive privileges and discounts on merchandise from Manchester United online and additional affiliated partners.
Cardholders can enjoy paid trips to the Old Trafford for a game. Other benefits include signed merchandise and a Manchester United welcome
The cards will offer up to five reward points on everyday transactions. Moreover, offers on movie tickets and 15% discounts on dining at certain restaurants are available.
In addition, cardholders will get a waiver on fuel surcharge and up to two complimentary airport lounge access per quarter with ICICI Bank Manchester United cards.
FC Barcelona, a professional football club based in Spain, has teamed up with Malayan Banking Berhad (Maybank) under which the lender will roll out co-branded credit and debit cards in Malaysia and Singapore.
Under the terms of the agreement, the Malaysian lender will also act as a regional partner of the club until 2020 and the official FC Barcelona Bank in Malaysia and Singapore.
Furthermore, the agreement will allow Maybank to offer a comprehensive suite of FC Barcelona co-branded credit and debit cards to further boost its position in the card market in Malaysia.
Maybank FC Barcelona Cards will provide cardholders with rewards such as the free for life annual fee, cash back on retail spending and a 0.10% per year interest rate on savings account for debit card holders who sign up for the Maybank2U Premier Account online.
Cashless certainly seems to be working for events, but for a more widespread, consistent audience, the future looks bright. Particularly with payments in sports, this is the solution to a common problem.
