After a comprehensive brand review, Intelligent Environments, the global provider of financial services technology, is set to become ieDigital.
Founded in 1985, the fintech provider has changed its name to ieDigital to reflect the evolution of its core digital capabilities.
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Having created customer-facing platforms for banks such as HSBC and Lloyds Banking Group, ieDigital recently opened an office in Australia and appointed Jeremy Young as CEO.
Young was the former head of retail banking & insurance with Oracle and the general manager of EMEA with Adeptra, before and after its acquisition by FICO.
He said: “As a leading fintech business with global ambitions, it’s important that our brand travels as well as our expertise. We feel the new brand brings our visual identity right up to date, is more versatile and altogether more digital. The name is also much better aligned with our core business, and easier for customers and colleagues across all territories to pronounce, which is incredibly important.”
