Isis, the joint venture between telcos
AT&T, Verizon and T-Mobile, plans to kick off its NFC
contactless ambitions in Salt Lake City in 2012.
The pilot programme will debut on Utah’s
Transit Authority, which will allow users to pay for their fares
using a mobile wallet. Isis will then look to recruit local
merchants to upgrade their payment infrastructure in a bid to widen
the project.
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The frequency of the use of the technology,
such as on a transit system, has proven to be key to the adoption
of contactless, Michael Abbott, CEO of Isis told the Salt Lake
Tribune.
Abbot cites ‘perfect’ demographics and an
adaptable and well educated young population together with the
presence of the UTA why Salt Lake City became the ideal location of
Isis to make its mark on the payment industry.
According to a statement from the consortium,
the pilot will eventually allow “Isis-enabled mobile phones to make
point-of-sale purchases at retailers across the Salt Lake City area
and on public transportation.”
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