IT Retail, a grocery POS company, and Citcon, a mobile wallet payments company, have partnered to roll out mobile wallet payments to the grocery industry.

Citcon provides several wallet brands including PayPal, Venmo, AliPay, WeChat Pay and more.

It is claimed to be the only completely licensed US-based acquirer of all three Chinese payment brands: Alipay, WeChat Pay and China UnionPay.

An omnichannel commerce payment provider, Citcon has service teams based in North America, Europe and China.

This new partnership will enable grocery stores using IT Retail POS to begin accepting payments from mobile wallets in outlets.

Mobile wallets are claimed to be secure given the use of dynamic QR codes and safe because they are contactless.

Millennials and Asian customers prefer to use mobile wallets, which allow quicker transition to cashless operating environments in grocery stores.

Citcon president Wei Jiang said: “This partnership will dramatically increase penetration of PayPal, Venmo and other wallets in North American grocery stores. Following our similar partnership announcements in travel, hospitality and retail, it grows the footprint of merchants who will be able to accept mobile wallets and sets the stage for a rapid expansion of contactless, QR-based mobile wallet usage by consumers in the US.”

IT Retail marketing head George Goodwin said: “This partnership will increase grocer profitability while allowing more opportunities to satisfy customers during a time when contactless payments are very desirable.

“Our strong partnership will keep profitability up while maintaining an excellent customer experience in and outside the store.”