Japanese card brand JCB is offering JCB Contactless Kernel Specifications to members of the White Label Alliance (WLA) looking to move to the contactless solution.

JCB Contactless adheres to EMV(R) standards and is supported by majority of acceptance devices such as of key global terminal suppliers.

Through the strategic agreement with JCB, WLA members can speed up their contactless migration as well as lessen time-to-market, noted the card brand.

This is possible by leveraging the ready-to-deploy JCB Contactless terminal devices.

WLA president Jacques Doucerain said: “We all work together to create a truly independent solution, based on tried and tested technology, with rapid time to market for domestic payment networks, transport operators, private schemes and retailers.

“Our agreement with JCB will boost our appeal and this unprecedented payment industry initiative. It furthers our original goal to bring about a global independent standard.”

WLA was set up by IDEMIA, G+D and NXP(R) Semiconductors to cope up with the rising demand for the next-generation independent payment solution for domestic and private-label payment schemes.

JCB executive vice president, Brand Business Masaki Yokawa said: “As momentum toward contactless payments is gathering on a global scale, it is becoming critical that the interoperable contactless capability is more accessible so that a wider audience can benefit from the enhanced convenience and security.

“By offering our technology to WLA, we are delighted to work with banks, local networks and vendors to enable contactless implementation with less efforts and shorter time-to-market.”

Recently, Net Protections Holdings, a pioneer in Japan’s post payment processing space, implemented a capital increase via JCB.

Last month, JCB International, the international operations subsidiary of Japan-based JCB, was in the news for expanding its partnership with payments and transactional services company Worldline.