International popstar Justin Timberlake has teamed up with MasterCard in a two-year brand collaboration, which will deliver fan experiences to MasterCard users worldwide.
The global partnership will be launched on 5 May at the MasterCard Priceless Premieres presents Justin Timberlake performance in New York City.
Go deeper with GlobalData
"MasterCard is a respected global brand and I look forward to working with them to bring something truly unique to their cardholders," said Timberlake.
According to the firm, the move is a means to broaden MasterCard’s global influence in the music and entertainments industry.
"We’ve had a role in this space for some time but are now looking to really put a stake in the ground and we’re doing so by tapping into one of the most prominent global entertainment and business minds, Justin Timberlake," said Alfredo Gangotena, CMO of MasterCard.
The collaboration between Timberlake and MasterCard will translate to exclusive access to co-created content, events and experiences as well as consumer engagement opportunities.
"When people think about access to music and entertainment, we want them to think of MasterCard," Gangotena added.
MasterCard’s Priceless Cities programme offers cardholders who sign up for the programme access to concerts, theatre, restaurants, museums, and sporting events in their hometown and around the world. The programme is currently available in 15 cities, including New York, Chicago, Miami, Los Angeles, London, Paris, Toronto and Buenos Aires.
