Mashreq has announced a collaboration with Visa to launch a campaign for Mashreq Visa Cards in the UAE in association with Visa’s brand ambassador, footballer Mohamed Salah.
Kartik Taneja, Head of Payments and Consumer Lending at Mashreq, said: “We are thrilled to unveil our collaboration with Visa and Mohamed Salah, representing our commitment to customer-centricity and enabling innovative card solutions for our customers. In combining Visa’s global expertise, Mashreq’s position as a visionary leader in the banking sector and Mohamed Salah’s unquestionable sporting pedigree, we aim to empower our customers with convenient and rewarding payment solutions that reflect our commitment to transforming the banking landscape across our markets.”
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Customers have the chance to meet Mo Salah in person
New and existing customers of Mashreq Visa Credit Cards get an opportunity to win an all-expenses-paid trip to the UK to meet the star himself, or a virtual meet-and-greet with Mo Salah, or a coveted football bearing his original signature and much more offering a memorable experience for football enthusiasts.
The latest partnership between Mashreq and Visa underscores the synergy between the two entities and the shared commitment to setting positive standards in the financial services and payment industry.
Salima Gutieva, Visa’s VP and Country Manager for UAE, added: “Through our sponsorship assets, Visa’s clients can create unique, memorable experiences exclusively for their Visa cardholders. This campaign with Mashreq and Visa Brand Ambassador, Mohamed Salah, whose journey exemplifies the power of small steps, is also a great way to reward consumers for using their Visa cards. This supports the UAE government’s cashless agenda and extending the benefits of digital commerce to more consumers and retailers in the country.”
Mashreq Visa branded-cards offer customers a wide range of attractive features and benefits, along with an easy, digital application process taking minutes.
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