Mastercard’s commitment to women’s football continues to strengthen with new additions to its sponsorship portfolio.
It’s sponsorship portfolio focuses strongly on gender equality in sports and also details a continued commitment to gender balanced marketing.
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For 25 years, Mastercard has been a major sponsor of women’s football. The Mastercard global sponsorship portfolio invests in clubs and players.
The latest investment recognises the women who play and support the clubs they play for. Furthermore, this will raise visibility for women’s football as the World Cup approaches.
Women’s football is now the leading participation sport among young women. In addition, it continues to grow through the success of the club game.
The latest global sponsorships in women’s football are trailblazers in this process. The portfolio features clubs and players: Arsenal Football Club and Olympique Lyonnais together with a series of team brand ambassadors.
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By GlobalDataMastercard global sponsorship portfolio
The portfolio recognises exceptional women in the sport.
Olympique Lyonnais has just become European Women’s Champions for a record sixth time in their eighth consecutive league final.
Leading the Olympique Lyonnais Mastercard women’s football ambassador charge is Ada Hegerberg, Olympique Lyonnais striker and the first ever Ballon d’Or Feminine Recipient in 2018.
Hegerberg joins teammates Kadeisha Buchanan, Olympique Lyonnais defender, Canada National Team captain; Saki Kumagai, Olympique Lyonnais defender, Japan National Team captain; and also Wendie Renard, Olympique Lyonnais captain and former French National Team captain. Renard played in all six of the club’s European championships.
Furthermore, the portfolio supports the efforts made by Arsenal Women FC. It has won the league 12 times out of a potential 17 matches.
Alex Scott, retired captain for Arsenal & English National Team will be Mastercard’s lead female football ambassador.
“I am honoured to join Mastercard in supporting and advocating for women athletes in their quest for greatness and also their pursuit of careers in all areas of professional sport. Together with Mastercard, I am thrilled to help make a difference in growing women’s football,” said Scott.
