Mastercard Priceless Experiences is set to launch soon after the company announced plans in Cannes.
The Priceless Experiences will be Mastercard’s first-ever voice assistant for smart speakers tapping into the market that has enjoyed the presence of Siri and Alexa.
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By 2020, 75% of US households will most likely own at least one smart speaker. This makes it a lucrative sector to move into. An additional 74% of Americans now prioritise personal experiences over products.
Therefore, Mastercard has developed the skill as a go-to resource for unique experiences in home cities or while travelling.
The Mastercard Priceless Experiences offers access to tailored activities in the cities where consumers live and travel to.
Cardholders looking for memorable experiences while holidaying or want a special encounter closer to home can now access experiences through Mastercard’s Alexa-enabled or Google smart speaker, as well as through Priceless.com.
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By GlobalDataThe voice assistant will be available later this summer. Cardholders will be able to hear about a wide variety of experiences available in cities. These include New York, Miami, Los Angeles, Boston and Chicago.
The process is extremely simple; users access experiences by asking their speaker to “Open Priceless Experiences.” Smart speaker owners will know the skill has activated thanks to the immediate chime of the Mastercard sonic melody.
Mastercard Priceless Experiences
Voice is becoming a much more popular way to bank. It’s simple, personal and secure.
Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar, stated: “Sound—and in this case the Priceless Experiences skill marked by the Mastercard sonic brand—is a powerful way for us to create a culturally-relevant and emotional connection with consumers.”
In addition, voice shopping alone will hit $40bn by 2022.
Priceless experiences include touring a private art collection in Miami’s Design District, dining at the chef’s table at a famous LA restaurant and visiting the world’s first urban rooftop vineyard.
Director of Voice, Gimlet, Wilson Standish, commented:
“Mobile, desktop and voice are now the core digital interfaces. As usage grows, consumers will expect anything that is available digitally can be accessed with their smart speakers.
“We are thrilled to work with Mastercard in finding a way to make Priceless Experiences accessible in this audio-first medium.”
