MasterCard has signed an agreement to acquire Applied Predictive Technologies (APT), a cloud-based analytics provider, for $600m.
As part of the agreement, APT will be able to access MasterCard’s analytics suite, consulting capabilities, marketing services and global footprint that will boost its reach and value.
Subject to customary purchase price adjustments, the acquisition will expand MasterCard’s plans to offer differentiated services to merchants.
APT’s Test & Learn platform allows companies to tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.
This transaction is expected to close in the second quarter of 2015. It is subject to a number of conditions, including the expiration or early termination of the applicable waiting periods under the Hart-Scott-Rodino Act.
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By GlobalDataMasterCard’s professional services arm MasterCard Advisors president Kevin Stanton said: "APT’s world-class talent, technology and Test & Learn platform, matched with MasterCard’s analytics, will give our customers the advantage of enhanced and actionable decision making."
APT CEO Anthony Bruce said: "MasterCard is uniquely positioned, with its corporate footprint and analytics expertise, to help us expand our business, working with even more clients around the globe and evolving our product capabilities."
