Burger King has announced that mobile payment will be available at all 7,000 US stores in few months, through a dedicated application.
The app will feature a virtual card that users can load cash onto, coupons for deals and nutrition facts. Placing an order to pick up later will also be included.
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This app is part of the chain’s strategy to attract millennials. According to a Technomic 2012 study, 19% of American consumers have used a mobile device to make a restaurant pickup or delivery order.
Also, the US National Restaurant Association has found out in a recent survey that 40% of adults would be likely to use a smartphone app offered by a fast-food store, against 32% for a full-service restaurant.
Burger King is the second largest burger chain in the United States by store count. Its app is being tested in about 50 restaurants in the Salt Lake City, Utah, area.
McDonald’s also announced in December that it was testing an app called McD at 1,000 US stores, which would send customers deals and discounts to redeem with their phones in participating locations.
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