Boston based tech firm Modiv Media has
launched a new service that enables people to share and distribute
mobile coupons and vouchers through social media.
According to the product’s developers, the
service will help brands and retailers will have the ability to
manage their shared coupons’ lifecycle and better identify
“shopping influencers”.
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Modiv Media CEO, Mike Grimes said this adds
a new dimension to the ways in which retailers are able to use
social media.
He hopes that it will enable brands and
retailers to improve the way they use platforms like Facebook and
Twitter to drive loyalty and influence the behaviour of
consumers.
