Remittance firm MoneyGram has launched its new mobile app in 15 countries, including the US.

Apart from the US, which is the firm’s largest send market, the app is also available in the UK, France, Germany, Spain, Australia, Austria, Belgium, Denmark, Ireland, Italy, Netherlands, Norway, Portugal and Sweden.

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Through the MoneyGram mobile app, IOS and Android users can make money transfers to more than 200 countries.

Among the features incorporated within the app include biometric identification, location finder, transfer tracking, and fee estimates.

MoneyGram chairman and CEO Alex Holmes said: “More than 70% of our online transactions are made on a mobile device.

“It’s critical that the consumers who use their smartphones to transact with us have a product that provides an exceptional customer experience. We believe the new MoneyGram app is the best app in the industry.”

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On a year-on-year basis, the company’s online and mobile transactions are currently up by 16%. Digital is said to generate 16% of the company’s overall money transfer revenue.

“2018 has been an incredible year of growth for our digital platforms. We have strengthened our position in the industry’s competitive digital environment while also growing our extensive agent network. These actions support our commitment to offer our customers a true omni-channel experience when they transact with us,” Holmes noted.