National Gift Card Corp (NGC), a provider of B2B digital and physical gift card solution, has joined hands with Google to distribute Google Play gift codes in the B2B market, both in real time and in bulk.

The new collaboration enables B2B gift industry to offer perfect item for promotions, employees’ rewards, incentives, and more.

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It also offers access for loyalty, reward, and incentive programmes to source Google Play gift codes in real-time through the NGC Google Play API.

The partnership also allows NGC to deliver technology integrations for agencies and gift card programmes which need a direct gift card source to Google Play content.

It also removes the need for companies to house and guard against fraud involving live Google Play gift codes. Instead, NGC can provide gift codes in real-time in $10, $15, $20, $25, $50 and $100 denominations.

Similar to other offerings from NGC’s gift card API, the new Google Play option enables B2B programme buyers and clients to send gift cards in real time to programme participants, many of whom help make up the hundreds of millions of Google Play users around the globe.

National Gift Card president Eric Thiegs said: “National Gift Card is delighted to be able to offer Google Play as the official distribution point to the B2B loyalty, rewards, incentive and employee marketplace. Businesses and programmes now have a secure, real-time source of Google Play gift codes.”