National Gift Card (NGC), a provider of B2B digital and physical gift card solution and fulfilment, has upgraded the technology, content and customisation of gift card API for over 500 brands across the US, Canada, the UK and Europe.

Gift gift card API processes and delivers digital gift card orders in real-time as end users are redeeming points, miles, or cash back.

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It accepts orders for physical gift cards in real-time to process within 48 hours.

It also provides fraud protection using measures such as IP-based security threshold access limits, intrusion detection and event logging for suspicious activity.

Gift gift card API supports specific dollar increment reward levels for brands in the US starting as low as $1.

It also offers global catalog of gift cards and eGift cards for iTunes, Walmart, Target, Amazon, VISA, Kohl’s, Best Buy, Starbucks and hundreds of other brands.

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National Gift Card president Eric Thiegs said: “Gift card API services are the path of the future in the incentive industry and our updated platform and API gift card catalog offers a new standard on security, speed, quality and choice for B2B buyers looking for a digital reward service provider for their programs.”

“We have a commitment to deliver the best in gift card sourcing and fulfillment technology in a way that focuses on the foundation of security, quality and speed.”

Companies looking for one API integration, to send both digital and physical gift cards orders, can integrate NGC API as their gift card sourcing and fulfillment engine within a few days.