Technology firm NCR has launched a new cloud-based omni-channel payments platform particularly aimed at retailers and restaurants in Europe.

Dubbed NCR WinEPTS, the new platform allows retailers to bridge the gap between online and in-store payments and allows them to offer multiple payment options across different channels.

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The solution supports quick integration with instant payments solutions of banks in Europe, and is compatible with several hardware platforms and operating systems.

NCR vice president and general manager of retail solutions Tom Chittenden said: “WinEPTS is a multi-merchant, multi-store, multi-acquirer, multi-channel payment solution that enables retailers to offer their customers more choice in payment options with a flexible and cost effective cloud based solution.”

The solution was first developed to manage transactions across different payment systems in Italy. It was later localised to meet the needs of other countries in Europe and the Middle East.