UnionPay International has partnered with NRSP Microfinance Bank in Pakistan to issue its EMV debit cards for customers across the country.

As part of the alliance, NRSP Bank agreed to convert its issued magstripe debit cards into UnionPay chip cards. The bank will also issue new cards on a large scale.

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The UnionPay EMV debit cards will come with security features, and discounts at certain retailers and outlets.

UnionPay International Middle East general manager Han Wang said: “UnionPay International welcomes NRSP Bank to our network and hopes to move forward jointly in serving our customers.

“UnionPay International is committed to providing innovative, convenient, and safe payment experiences for global cardholders.

Till date, the Chinese card giant issued more than 6.8 million cards in Pakistan. The company also has broad acceptability at domestic POS merchants and ATMs.

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NRSP Microfinance Bank president and CEO Zahoor Hussain Khan said: “Our emphasis remains on actively seeking customer feedback and launching products that perfectly meet financial needs of our customers.

“This new chip based debit card is another step towards achieving further customer satisfaction by enhancing our services and protecting our customers.”

Under the collaboration, NRSP Microfinance is also set to promote UnionPay card products in the future.