French telco Orange and MasterCard have announced the launch of Orange Cash, a reloadable prepaid card, in Spain.
Orange Cash can be used within smart phones or as a traditional payment card; the card enables consumers to make online payments, send money to the mobile phones of other Orange cash users for free, pay any merchant or withdraw cash at MasterCard ATMs.
Ovidio Egido, country manager at MasterCard Spain commented: "With this launch we keep adapting ourselves to the preferences and needs of Spanish consumers, who live in a more digital way every day.
"Orange Cash is another step within our efforts to introduce innovative payment solutions in our country and to answer to this new reality".
Yves Bazin, director of product development at Orange Spain said: "At Orange we continue investing in innovation to make people’s lives easier.
"Therefore, the commitment of the company also extends to the development of new services such as Orange Cash, that provides our customers with the best tools to get the most of the opportunities that information offers".
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataOrange says benefits of the scheme include safe online payments, spending control and manageability from the Orange Cash app and via internet.
Consumers can apply for and activate the Orange Cash card for free but will have to pay to reload the card.
The first 5,000 clients to activate Orange Cash will receive an extra 10 ($13.75) to make purchases.
Related articles:
MasterCard, Points International partner to enhance rewards capabilities
KFH unveils KFH-Nojoom co-branded MasterCard prepaid card
UL secures MasterCard qualification for Collis Brand Test Tool