tpay has released a significant rebranding initiative, redefining its brand to cement its position as the payment connector. This is driven by a vision of unifying the META region through unmatched network reach, strategic merchant alliances, and transaction excellence.
The re-branding is not merely a visual update. It is crafted to signify a strategic repositioning of tpay as a leading force in mobile payments across the META region. It embodies its commitment to simplifying digital transactions and fostering economic growth through innovative, secure, and compliant payment solutions. Central to this transformation is its focus on seamless transaction processing, ensuring efficient and timely payments for all transactions.
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Smaller is bigger
The new brand identity highlights its dedication to transparency with clear revenue-sharing models and comprehensive reporting tools, empowering partners to grow their businesses with confidence. While innovation and security remain pivotal, tpay also emphasises that no transaction, merchant, or market is too small for it to serve. With our focus on micro-payment transactions, it processes more payments than any bank in the region, covers more markets than any mobile operator, and reaches a greater population than banks.
Feras Hallal, Manager, VAS Marketing at STC Kuwait, said: “Our partnership with tpay began in 2015. It has been instrumental in driving the growth of Direct Carrier Billing (DCB) services for STC Kuwait. Over the years, we’ve successfully launched more than 15 live services, significantly expanding our offerings to STC’s substantial user base of 2.4 million subscribers. The collaboration with tpay has led to an impressive increase in DCB revenues, more than 15 times since we started. This success highlights the strength of our partnership and the effectiveness of tpay’s innovative payment solutions in the market.”
He added, “tpay’s new brand identity reflects a commitment to innovation and excellence—values that are integral to our goals at STC. With a market share of approximately 25% in Kuwait, we are proud to continue our collaboration with tpay, confident that their rebranding will further enhance the value and credibility of our joint efforts in the region.”
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