In a landscape where speed and security are essential for consumers, PayU is becoming the first payment gateway in Colombia to integrate Google Pay (GPay).
This integration provides users with an enhanced payment experience, allowing faster and safer transactions.
Go deeper with GlobalData
In a country where mobile payment growth is projected at 22% annually, adopting solutions like Google Pay is essential to meet market demand. With this integration, many Google users will have access to a method that facilitates secure transactions in just two clicks.
Globally, over 40% of consumers already use digital wallets and in Latin America, the use is expected to grow by 30% annually
Google Pay simplifies the payment experience by securely storing card information on its servers and using tokens for each transaction. This system allows a payment token to be sent to the user’s device, which is then converted into card information before communicating with the bank. Due to this advanced technology, users can make transactions in just a few clicks, while online stores benefit from a seamless experience, as Google Pay ensures secure transactions.
Key benefits include a simplified payment process: GPay enhances the consumer experience and boosts conversion rates. By registering their card on Google Pay, users can complete transactions in just two clicks.
Google Pay and PayU’s encryption and tokenisation technology protect financial information by preventing the transmission of sensitive data, reducing the risk of fraud.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataGPay supports a wide variety of devices, accommodating Latin America’s diverse technological landscape and expanding merchants’ reach.
With the integration of Google Pay, PayU offers Colombian consumers a modern, secure, and efficient payment experience that enables quick transactions without complications, protects financial information and provides greater convenience across any device.
Jaime Parra, Head of Product LATAM at PayU, said: “The integration of GPay responds to the needs of consumers and merchants for innovative tools that simplify the payment process,”
