RBC MyAdvisor now connects one million Canadian to personalised financial plans and live advisors.
The MyAdvisor function has created a new category of investment intelligence to support Canadians navigate through their savings and investments.
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With digital at its core but a human touch included, the solution gives customers an interactive picture of their finances.
Furthermore, it also provides real time access to the advice of financial advisors, through video, by phone or in person.
Group Head, Personal & Commercial Banking, RBC, Neil McLaughlin:
“We knew our clients were stressed about their finances and planning for their future. We wanted to solve this challenge for them in an easy, convenient way that leveraged the strength of our advisors. MyAdvisor was our response and seeing our one millionth client sign up to take advantage of this solution makes us very proud.”
Taking off in 2017, MyAdvisor is a digital service that connects customers to a financial advisor. Once connected, both can view and adjust a dashboard that details the client’s savings and goals. Furthermore, the client can work out ways with the advisor to achieve those goals all in real time.
RBC MyAdvisor: Digital focus with a human touch
Many consumers still prefer choice in their banking and that is certainly the case across Canada.
Although digital channels are increasingly more popular, customers find comfort in still having some form of human touch in their interactions. This is especially true when it comes to making significantly important financial decisions.
McLaughlin, added: “MyAdvisor combines the strength of our advisors with the power of our leading global digital and technology capabilities. Exactly what being a digitally-enabled relationship bank is all about.”
“There’s nothing else in Canada that comes close to providing this same connected relationship between clients and financial advice. The positive response among our clients and our advisors has been overwhelming and tells us we’ve got a winner.”
RBC MyAdvisor is also part of a bigger ambition from the bank to offer ease and convenience to its customers. The NOMI family embraces AI to deliver more in depth insights for users.
The NOMI family at RBC includes:
- NOMI Budgets
- NOMI Insights
- NOMI Find and Save
