Retailers to target consumers via bank statements

Transaction analysis and marketing firm
Cardlytics and ActivePath, an email banking solutions provider,
have signed a marketing agreement that will enable retailers to
embed offers into customers email bank statements.

The aim of the partnership is to drive
transaction volumes up by creating a new channel for retailers to
market to consumers.

“By coupling our secure email banking system
with Cardlytics’ transaction-driven marketing, banks have another
communication channel available for retail offers,” said Renan
Levy, CEO of ActivePath.

Cadlytics’ transaction marketing platform will
allow retailers to target consumers according to their spending
habits, and adjust the placement of their offers to maximise their
results.

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