Financial analyst firm Juniper Research has revealed that
‘robust’ m-banking platforms will ‘propel’ the mobile commerce
market and boost customer satisfaction.
Howard Wilcox, a senior analyst at Juniper
Research, said this as m-commerce services provider Sybase 365
unveiled the 3.0 version of its Sybase mBanking 365 platform,
designed to increase customer satisfaction.
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“Research in our recent reports revealed banks
across the world are exploiting the mobile channel not only to
deliver more sophisticated features, options and flexibility that
customers demand but also to improve customer service,” said
Wilcox.
“Robust platforms, such as Sybase mBanking
365, provide the level of customer experience that constitutes a
competitive advantage, which in turn will propel the mobile
commerce market.”
The Sybase 365 3.0 m-banking platform includes
device detection and rendering logic to present optimised mobile
web pages for simple screen devices, iPhone, Blackberry and Android
handsets. There is also an exclusive iPhone app for Corporate
Banking specific Treasury Management.
According to Sybase, banks will have more
control over sending alerts and what services are available to
customers based on user, service package, mobile channel used and
mobile operator.
The new platform also offers added services
including an ATM locator, mobile self-enrollment and financial
product information services.
“This is an innovative product that offers a
single connection to complete, multi-channel mobile banking
solutions combining SMS, mobile browser, and rich-client on a
single platform,” said Gregory Dunn, vice president Product
Management, Hosted Services & Business Solutions for
Sybase.
“The result is that banks can more effectively
personalise services to their customers by giving them more control
over SMS messages and the overall experience.”
Sybase 365 and consultancy firm Loudhouse
Research recently carried out a global study of 4,100 mobile phone
users across 16 countries. The Global Consumer Acceptance and
Usage reports revealed that 30% of respondents use m-banking
and 24% access services through their mobile phones on a weekly
basis.
