FedExForum is a multi-purpose indoor arena situated in Downtown Memphis, Tennessee. Credit: Chad Robertson Media/ Shutterstock.

American payment processing firm Shift4 has forged a multi-year alliance with the Memphis Grizzlies, becoming the official point-of-sale partner for the team and other events at FedExForum.  

The company will provide a suite of solutions, aimed at simplifying operations and claimed to be improving the fan experience within the arena. 

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It will also handle payment processing for ticketing transactions for seamless ticket-buying experience for Grizzlies fans. 

Shift4 Sports & Entertainment head Dustin Alpert said: “We’re excited to partner with the Grizzlies and enhance the commerce experience for their fans. Shift4’s payment technology will streamline transactions from the time fans purchase their tickets online to game day when they’re buying food and drinks at the concession stands.”  

Grizzlies Partnership Marketing vice president Ted Roberts said: “One of our primary goals is to partner with companies that help enhance the fan experience, and Shift4’s payment solutions are an industry leader. Shift4 delivers quick and seamless transactions throughout FedExForum allowing our fans to spend more time enjoying the action.” 

FedExForum is a multi-purpose indoor arena situated in Downtown Memphis, Tennessee.  

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It serves as the home venue for the Memphis Grizzlies, a team in the National Basketball Association (NBA), as well as the NCAA Division I men’s basketball program of the University of Memphis. 

Shift4’s technology suite is designed to address the complexities of sports and entertainment environments. 

Last month, BSE Global selected Shift4 to manage all ticketing, food and beverage, and retail transactions at Barclays Center in Brooklyn.