BSE Global has tapped paytech Shift4 to manage all ticketing, food and beverage, and retail transactions at Barclays Center, the Brooklyn arena.
This collaboration is aims to streamline operations and improve the customer experience for visitors.
Barclays Center, a global arena by Billboard and Pollstar, is a hub for premier sports and entertainment in New York.
The venue has hosted a range of events, including the MTV Video Music Awards, Rock and Roll Hall of Fame Induction Ceremonies, and NBA All-Star weekends.
With Shift4’s technology, the venue is poised to offer an efficient payment experience for its visitors.
Shift4’s suite of technologies is designed to simplify payment processes within complex sports and entertainment environments, providing a unified solution that enhances the overall customer experience.
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By GlobalDataThe company’s solutions are already employed across various major professional sports leagues, colleges, and entertainment venues.
BSE Global Global Partnerships executive vice president Catherine Carlson said:
“As one of the most notable venues in the world, Barclays Center sees a high transaction volume during any given event day, and we are excited to partner with Shift4 to help streamline our payments solution and continue to deliver a first-class guest experience.”
Shift4 chief commercial officer Michael Isaacman said: “Barclays Center is such a one-of-a-kind arena and we’re thrilled to team up with BSE Global to provide an ordering and payment experience that is worthy of the venue.”
In July this year, Shift4 announced an alliance with Phos by Ingenico. This tie-up aims to increase the adoption of its SoftPOS solution among merchant customers across Europe.