Seattle-based coffee giant Starbucks has partnered with micro blogging site Twitter to launch a new service, called Tweet-a-coffee, to gift its beverages.
Designed to promote gifting on Twitter, the newly launched service is still in beta testing and is being introduced around the 2013 holiday season.
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Using the service, anyone can send $5 Starbucks eGift card through a tweet.
The first 100,000 customers who tweet gift cards up to 6 November using their Visa card will get a $5 Starbucks e-card in return. The users can redeem the eGift card either by printing it out or by loading it onto a Starbucks digital card.
Starbucks chief digital officer Adam Brotman said: "What’s so exciting about extending our eGifitng platform to twitter is the open and real time nature of the platform.
"Tweet-a-coffee allows us to do something quite different in eGifting in that people can now give the gift of Starbucks to anyone on Twitter in the moment."
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By GlobalDataStarbucks’ eGifting platform was originally launched in 2011 on Starbucks.com, which was later extended to Facebook, and its iPhone mobile app.
